Illamasqua Generation Q launch

Friday, 29 June 2012

This Wednesday night just gone, I was invited by the lovely people at Illamasqua to attend the launch of their AW12 collection - Generation Q.

The last collection if you remember (here) was about an explosion of your alter ego and reversing traditional beauty.

This season's collection stems from the Beauty Before Age campaign earlier on this year where they scouted for real people of all ages to use in this campaign (as opposed to models). The collection is about beauty having no age limits, or prejudice of gender or colour.. and about lots of shimmer!

I have to say it got me thinking about how I view makeup now and how much I love colour and probably always will.. I definitely don't agree with the industry norm of sticking to "safe/matte" colours once you reach a certain age and have never told clients/customers to steer clear of brighter colours/glitter. In fact I've loved applying a bit of glitter or colour on an older lady, there's something about the sparkle that makes you feel happy and why should more maturer ladies not feel that?

At the launch of the collection we were able to have a play around with the products and get a feel for them whilst everyone filtered in. My first impressions were: omg lots of purple, LOVE!
In true Illamasqua style there were cocktails in mismatched teacups and iced tea in cocktail glasses.. which was a fantastic idea!
We sat down next to a few of the products from the range (and glittery popcorn fitting with the cinema theme) whilst David Horne and Alex Box (my most favourite makeup artist!) explained further about the new collection and what it means to them, explaining that more maturer ladies are made to feel like they should hide under a sea of beige when in fact it's these women who hold the wisdom and confidence to pull off whatever they like. I couldn't agree more, I'm not afraid of getting older but that's because I believe you're only as old as you feel and it showed in the lovely Evelyn (72) who was one of the chosen models for the campaign and who attended the event too.

The collection is actually amazing, not only because of the purpley-ness but also because it's very wearable by pretty much anyone. 
I managed to get swatches of a few of my favourites, such as the gorgeous powder blushers (Sophie & Allure) and the unique Opulent lipgloss described as a "rainbow beige". I found Allure to be more pigmented than Sophie although both have great colour payoff. Sophie is aimed more at lighter skintones so anything too pigmented would have to be used very lightly anyway. The Opulent lipgloss had me mesmerised with its purple tones standing out more to my eye!
My personal favourites; the Opulent lipgloss reminds me of pretty fish scales/shells!
Other favourites of mine include the Wisdom Precision Ink liner (olive/antiqued gold), Magnetism lipstick (above) and the matching wine-coloured nail polish Charisma (below). Creator nail polish was being sported by the lovely Evelyn too who rocked it beautifully!
The other Intense lipgloss Boost (a metallic blueberry violet colour) and Underworld lipstick (blueberry violet shimmer) were lovely colours but not something that I think would suit my full lips.. it'd be more suited to going out or used in a photoshoot.
The rest of the range includes two new palettes (Complement and Empower) and their Gleam highlighter in Aurora (a light champagne pearly finish).
I managed to get a pic with Alex Box too who I also managed to meet at the IMATS last year (here):
All in all I have to say I'll be looking forward to the release of this collection in September (yes it's that far away!) but hopefully will be able to review in full closer to the time!

What are your favourites from this collection? Do you worry about getting into a rut with makeup once you're past a certain age? Would love to hear your thoughts!



  1. This collection looks beautiful!

  2. I really want Magnetism and Allure; such gorgeous shades and exactly what I'd usually wear!

  3. I want everything in this collection! Except for the lilac lipstick... but then Illamasqua always have a wildcard in their collections... That's what makes them so spesh ;)


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