Illamasqua Human Fundamentalism launch

Wednesday, 7 March 2012

Last night I trotted down to Piccadilly Circus to attend the launch of the new Illamasqua collection: Human Fundamentalism.
Some of the visuals from the Human Fundamentalism collectio
The collection is all about self expression and an "explosion of your alter ego", where Alex Box explained about making a stand with makeup and reversing "traditional beauty" with colour and through makeup.
There's a mix of acids and neutrals, with pastels for the nails so a great mix altogether, with something for everyone.
I loved the idea of making teal wearable on the lips, rather than just on hands and jewellery, though I may not be confident to rock it just yet haha! The idea stemmed from "classical beauty" of red lips and black liner but the inverse is teal lips and white liner (as above).
But for those who aren't too keen on colour, this collection has a contrasting "neutral" palette and colours more wearable and popular with most people I bet!

We were welcomed by the lovely Hayley (who was sporting the teal lip with a complimentary dress!) as well as milkshakes, sweets and more sweets. 90s garage tunes were playing in the back to fit the theme as well. We then were shown into a room with the products out on tables for us to play around with and swatch; here are some of my favourite products and their swatches:
The Neutral palette

Box & Apocalips lipsticks
Skin Base Foundation Au
Out of the two palettes the Neutral one was actually my favourite.. It had a great buttermilk shade (Stealth) which would be an excellent highlighter for the brow bone as well as an essential black (Obisidian). The golden colour (Vintage) was also beautiful too and the brown would be great in the crease. Both palettes are priced at £30 each.

The lipsticks (£15.50 each) were great too.. I spoke to one of the guys there about how I would use Apocalips.. mixed with another colour for sure! I found it more dryer in texture than Box, although both are matte lipsticks.

The skin base foundation in Au (the chemical sign for gold) can be worn alone or under foundation for a glow as it contains shimmery flecks in it. It will be sold at £25 but is limited edition!

I also loved the single eyeshadows (£15 each) Vernau (a caramel/peanut brown and Sex (pure white) as they would be amazing for contouring! 

Both nail polishes reflected the current Spring trend for nails as mentioned in the Superdrug post here. The two colours Stance (Mauve) and Nomad (Jade) compliment eachother wonderfully as you can see in the visuals above. I particularly loved Nomad (it seems to be growing on me this season!) and was lucky enough to get it in my goodie bag.
I tried it out today (very roughly I may add, to my recently cut nails!) with and without flash and loved how thick and creamy the polish was:
I also got the Fundamental palette (which I hope to recreate the Arabesque look from their campaign) and sealing gel that I'm excited to use for my eyebrows as it makes any powder a water resistant paste.
Fundamental palette & swatches:
There's also a white liquid eyeliner (£17) which I'd use under a black liner (not so much as a topliner!)

The whole collection will be available from March 14th from or you can preorder from today here.

What do you think of this collection? Which products stood out to you and will you be buying any of these products?


  1. That funbdemantal palette is absolute heaven! I can't decide which shade I love more! They just all look so good together!!!!
    <3 bea @ ^__^

    1. I forgot to mention you can also mix the colours to create others.. genius! x

  2. Box is a lovely my list for APRIL I guess.

  3. I need vintage shadow from that quad in my life!!!

  4. I reckon you could get away with turquoise lips!

  5. Would you say there is a huge difference between the Skin Base AU and Revlon Photo Ready foundation?

  6. Absolutely loving the HF collection - such rich colours! Have just blown my payday riches on some *essentials*...


I'd love for you to leave me some comments.. they make me happy!

template design by Studio Mommy (© copyright 2015)