The new collection, entitled "Paranormal" is inspired by a sense/feeling of something different and the collection boasts a range of textures and colours to explore this "paranormal" area. Illamasqua again challenges normality in the beauty world and asks "Why be normal when you can be paranormal?"
The launch was filled with darkness, smoke and blacklights hanging from the ceiling everywhere, the polishes were a-glow under the lighting and the rest of the products were scattered around the manicure area for us to view. The other side had a glowing bar area with glowing drinks and flowing smoke bowls.. all mystical and paranormal!
The polishes looked amazing under the black light - Seance glowed a pink colour and Ouija glowed a sort of coral colour; I took a picture with Nilmini from Illamasqua who had her nails painted with Omen (green) and Seance:
I caught up with David in the manicure area and he explained that the Hydra Veil (£27.50) is not just a moisturiser or a primer; it's basically a cosmetic care layer of water for your skin to enhance makeup application and even out the surface of the skin. He showed me how the gel when mixed with the spoon, it evens itself out and doesn't stay hard; in the same way it helps smooth out the skin:
I then caught up with the amazing Alex Box about the whole collection; I asked if Illamasqua would be branching out into skincare after Hydra Veil but it doesn't seem to be the case and to be honest I prefer it when brands stick to cosmetics as it can become quite diluted and unfocussed; and Illamasqua sure is a creative cosmetics brand.
We talked about the Paranormal palette (£34) and how the textures are putty-like; Rose from Illamasqua's PR team wore Possession (cool-bright green) as a highlighter and it looked absolutely amazing; the rest of the colours are just as impressive!
|swatched with flash|
All in all, I'd say my favourites from this collection are the Hydra Veil, the nail polishes and the palette; I love how bright it is and the texture is an amazing gel/putty like feel but dries to a powder/matte finish which is also waterproof - win! The polishes are also amazing as I've been wanting to shoot a UV/glow in the dark themed shoot for a while so it will definitely come in handy. As for the Hydra Veil, it would be perfect to wear underneath my Skinbase foundation, or around the eye area as I tend to get dry there and sometimes makeup doesn't sit right!
The collection will be available from Illamasqua.com and counters from 30th April 2013 (this coming Tuesday).
Which are your favourites from the collection? Will you be buying any products?